Non-Executive Directors

Chairman: Sir Graham Meldrum CBE, OStJ

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Sir Graham Meldrum was appointed as Chair of the Trust on 1 February 2007 following a career in the Fire and Rescue Service spanning over forty-two years.  Sir Graham was appointed as Chief Fire Officer for the West Midlands Fire Service in 1990 and served in that position until 1998 when he became HM Chief Inspector of Fire Services for England and Wales.  He has served on national bodies associated with the emergency services and has particular experience in respect of emergency planning having led the Government’s planning team following the World Trade Centre disaster.

Since becoming Chair of the Trust Sir Graham has continued his interest in matters related to equality and diversity and has served as Deputy Chair of the National Ambulance Service Equality, Diversity and Inclusion Forum.  He is currently a Board member of the national NHS Providers organisation and the Chair of the Association of Ambulance Chief Executives Council and a member of their Board.

During the time Sir Graham has been a member of West Midlands Ambulance Service NHS Foundation Trust he has taken a particular interest in the following areas of the Trust:

  • Health education and prevention
  • Alternative care pathways
  • Reducing patient conveyance rates
  • Policy and strategy development

Sir Graham has been involved with St John Ambulance Association for over twenty years and served on the West Midlands Council of St John for over ten years and was awarded the Order of a Brother of St John in 1999 in recognition of his work for the Association.

He lives in Kineton in Warwickshire, is married with two grown up children and can be found at events involving steam engines most weekends.

“I am very proud to be the Chair of West Midlands Ambulance Service NHS Foundation Trust, it is the leading Ambulance Service in the Country.  Even after eight years as Chair of the Trust I never fail to marvel at the dedication, enthusiasm and professionalism of all our staff.  The Board’s objective is to deliver a high quality service to our patients, but this can only be done if we also ensure that our staff are highly valued and appreciated.”


Deputy Chair: Tony Yeaman

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Tony has worked for both the Public and Private sector in the last 30 years and became a Non- executive director with the Trust in October 2006 and Vice
Chair in 2010.

He started off in private practice training to be a solicitor and moved, continuing his career, to British Gas being there throughout the privatisation programme. After qualifying, he moved back into Solicitors private practice specialising in complex personal injury claims.

He later joined the Health Service and served as one of a team of Regional Solicitors to a large Regional Heath Authority based in Hampshire, advising on all aspects of the operation of the NHS. Following major reforms and six years service he contracted out and re-joined the private sector where for the last 12 years he has continued his specialism in Health Service related issues for two National law firms.

He has gained an MBA and served for several years as a Trustee to the Macfarlane Trust. He is noted in Chambers and Partners guide to the legal profession as a leader in his field. He is married with 4 children and lives in Solihull West Midlands.


Non-Executive Director/Senior Independent Director: Tony Arrowsmith

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Tony Arrowsmith confessed, “I was a Mad Man – my career has been in advertising, and in the days when I first started, yes the TV series is pretty accurate!”  He became a founder member of a new ad agency in Birmingham which grew to be one of the largest outside London, and part of Charles Barker, a London based group. As Chief Executive, he became responsible for developing the group’s advertising, PR, and marketing companies across the UK, and when the group listed on the stock market joined the PLC board. He subsequently became Chairman of the American based McCann-Erickson Central UK agency.

He is a Fellow of the Institute of Practitioners in Advertising and served as an elected council member, and Chair of the AMAA, the body responsible for the industry’s trade union relations. Tony is a Trustee of St Dominic’s Brewood, an independent school in Staffordshire.

At WMAS Tony sits on the Audit, Remuneration, Resources, and Quality Governance Committees. He commented  “Whilst the NED’s job is to hold the Executive Directors to account, and gain assurance on governance, one of the most gratifying parts of the role is when we spend time with staff in the various departments and on the road. I never cease to be impressed by the dedication and skills within the Trust.”

Home is in Codsall, Staffordshire with his wife Yvonne, and they have three children.


Non-Executive Director: John Lancaster

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John Lancaster is a chartered accountant who has worked both in this country and abroad. Following a brief spell in the motor industry, he joined Dairy Crest, initially in finance, before moving into general management where he was responsible for operations in the East of England before working his way up to Operations Director for their National Liquid business. In 1996 he joined British Waterways as general manager in the Midlands. He retired a decade later, in October 2006, as Managing Director.

John and his wife Mo have a home in Stratford upon Avon where they have lived for nearly twenty years. They have three grown up children and John now occupies his spare time rowing on the Avon and to celebrate his retirement successfully completed the New York Marathon to raise money for his charity P.H.A.B.


Non-Executive Director: Tony Murrell

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Tony Murrell, started his career in a small timber merchant’s, where he served a commercial apprenticeship before joining the Xerox Corporation in 1976. He worked his way up through the organisation to Financial Controller/Director roles in the U.S. and Europe.

Tony then had the opportunity to specialise in Supply Chain Management and was appointed as European Director, Customer Supply Chain Operations re-engineering the entire Supply Chain and Manufacturing Assembly Operations. Prior to retiring in 2005, he was appointed Director, Business Operations in 2003, centralising back office processes and systems to support a new business model.

Tony lives close to Ross on Wye and is married with no children.  He plays the euphonium in a local brass band and enjoys riding his horses when time allows.


Non-Executive Director: Jacynth Ivey

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The Trust appointed its first clinical non-executive director in July 2011. Whilst there are two clinicians who are executives, this is the first time the Trust has appointed a non-executive.

Jacynth Ivey has over 25 years of NHS experience, starting her career as a nurse, midwife, and health visitor. She progressed throughout her career to become an executive director of clinical leadership within a Primary Care Trust and acting Director of Nursing within a Strategic Health Authority. Jacynth has been an active member of the Royal College of Nursing (RCN) gaining membership to several key policy committees and representing the Region the National Council.


Non-Executive Director: Caroline Wigley

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Caroline has over 25 years experience as a Director in the NHS both in Human Resources and general management. She  joined the NHS as a National Graduate  Management Trainee.  She has worked in a variety of health authorities and hospitals in the North of England and moved to Birmingham in 1987. She had a brief spell working for Ernst Young, Accountancy Management Consultants. She then re-joined the NHS in 1988 as Director of Personnel for Birmingham Health Authority and has since undertaken a variety of posts in Birmingham’s health services. She was Chief Executive of Birmingham Women’s Health Care Trust from 2000 to 2005. Her last role was Director of Leadership at West Midlands Strategic Health Authority (SHA) where she took early retirement in 2012. She is a Fellow of the CIPD and a qualified coach. She also sits on Employment tribunals in the Birmingham office. She left the West Midlands SHA on 31st October 2012 and is now a freelance consultant.

Caroline lives with her partner John in Colwall in the Malvern Hills and has three grown-up children.